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Campaigns and Content Marketing Lead

An opportunity has arisen for a Campaigns and Content Marketing Lead to join our Marketing and Communications team at Birth to 19.

 

Start Date

ASAP

Location

Our roles involve a mixture of office and home-based working (hybrid). 

St Edmund’s Nursery School, 

Washington Street, 

Bradford, 

BD8 9QW

Short Description

The new Campaigns and Content Marketing Lead will lead the development of high-quality, strategic content that supports Bradford Birth to 19’s local and national campaigns. This role ensures that campaign messaging, stakeholder communications and thought leadership content are clear, compelling, evidence-informed  and aligned to Birth to 19’s positioning as a national leader in early years and education improvement. 

Annual Salary

 This is a full time role, graded at Band 7 - 8 £29,064 - £33,699 per annum (depending on experience)

 

Key Responsibilities 

  • Campaign & Strategic Content 

    • Lead on written content for major campaigns (e.g. Small steps, big futures, 50 Things to  Do Before You’re Five, Less Screen Time) 

    • Write blogs, case studies, campaign toolkits, reports and long-form pieces • Translate complex education, early years and policy content into accessible  communications 

    • Develop messaging frameworks and key narratives across workstreams • Support with strategic campaign planning, execution and measurement • Create monthly practitioner-facing and parent-facing blog content for 50 Things to Do  and Early Years Stronger Practice Hub 

    • Develop Family Hub Newsletter content working with partner organisations Stakeholder & Sector Communications 

    • Produce content aimed at Local Authorities, education leaders and partners • Support thought leadership positioning through articles, opinion pieces and case studies • Work with programme leads to identify stories, impact evidence and practice examples • Write press releases and manage media contacts for campaigns  

    • Produce case studies working with programme leads across all workstreams (50 Things,  SCITT, Apprenticeship Academy, Early Years Stronger Practice Hub)

    Thought Leadership & Sector Engagement 

    • Monitor sector news and trends to identify commentary opportunities • Lead LinkedIn thought leadership content and news commentary 

    • Work with senior leadership to position Bradford Birth to 19 as a sector expert Email & Owned Channels 

    • Write and oversee email marketing content for campaigns and stakeholder audiences • Ensure consistency in tone of voice and positioning across all platforms 

    Editorial Standards 

    • Act as a guardian of messaging quality and narrative clarity 

    • Proofread and edit content across the team when required 

    • Maintain consistency in tone, voice and strategic positioning 

    Event & Campaign Support 

    From time to time you will be required to support our online and in-person events. 

    • Support preparation and delivery of marketing events 

    • Prepare materials, giveaways and resources for events and campaigns • Provide on-the-day support at events (including occasional weekend work) 

General

  • To attend relevant training as and when required 

  • To positively represent Birth to 19 at events 

  • To contribute to the ongoing fundraising of the organisation as required 

  • Any other duties appropriate to the post and organisation

Person Specification 

You should be an experienced campaigns and content professional with a proven ability to craft compelling narratives and translate complex topics into engaging communications. If  you're strategic, creative, and passionate about using storytelling to drive social impact, we'd love to hear from you. 

Skills & Experience

Essential 

• Degree or equivalent in professional marketing or communications 

• Experience in a content marketing, campaign planning and communications or similar role (3–4+ years) 

• Strong long-form and short-form writing skills, e.g. blogs, case studies, social media  content 

• Experience translating complex or technical topics into engaging content

• Understanding of audience segmentation and messaging 

• Experience working on campaigns rather than ad-hoc content 

• Experience writing press releases and managing media relationships

• Excellent editing and proofreading skills 

• Strong campaign and project management skills 

• Strong research and analytical skills 

• Ability to work collaboratively across teams as well as independently

• Excellent time management and ability to meet deadlines 

• Strong verbal communication and presentation skills 

• Experience developing messaging frameworks  

• Knowledge of brand tone, voice and style guidelines  

• Proactive and positive problem solver, self-starter and finisher 

• A passion for making a difference to the lives of all children and families, but particularly those facing social and economic disadvantage 

Desirable 

• Experience in public sector, education, health or social impact communications

• Understanding of policy-aware communications 

• Experience contributing to toolkits, reports or professional resources 

• Experience with content management systems and digital communication tools

Benefits and Outcomes

Working with us is unique! We are a supportive, values-driven organisation. We are small enough to be able to innovate quickly, and to ensure all who work with us are valued and nurtured; and large and successful enough to have influence with and be supported by local and national decision-makers. 

The post we are advertising for is a result of sustained growth, and will be a new addition to a growing team. 

We are a values-led organisation, supporting the local economy, and we expect all our staff to support our belief that children and young people should be at the centre of everything we do. This means a commitment to community cohesion and social mobility for all. 

We are looking for a highly flexible, hard-working team player who is ready to learn with us, in a supportive, friendly and optimistic team. This post would suit someone who would be interested in developing a career within the charitable sector or within the public sector. You are likely to have had some experience of working with, or for, a charity, or in a community, school, health, or training setting and want a job which will combine the dynamism of partnership development, with the social value of working in the education, health and care sector. 

A willingness to attend occasional conferences and meetings away from the area (with full expenses provided) is required, as is the ability to work occasional evenings and single weekend days, when time off in lieu will be given. 

Benefits include:

  • 29 days annual leave per year plus bank holidays

  • Clear performance expectations and opportunity to increase salary banding annually

  • Training and personal development opportunities

There is a hybrid option, but at least three days a week should be in the office. We will consider flexible working patterns. 

Satisfactory Enhanced DBS clearance 

Application Instructions 

Please email abigail.traynor@stedmundsbradford.org.uk to request an application form then send us: 

• Completed application form  

• Copy of your CV 

• Covering letter (optional) 

Please ensure you demonstrate how you match every area of the person specification, and tell  us how your experience, knowledge and skills align to the role and the organisation. 

Please title each document with your name and application submission date and send your  completed application to: abigail.traynor@stedmundsbradford.org.uk 

Click here for the Application Form

Closing Date: 27th March 2026 
Interview Date: TBC

Eligibility 

You must be eligible to work in the UK for the duration of your employment. Information is available at http://www.ukba.homeoffice.gov.uk/ 

Support for applicants with disabilities, impairments or health conditions

We want to make sure that all candidates have equal access to our recruitment and selection procedures. If you have a disability, impairment or long-term health condition that may affect your ability to submit an application, or if you need any adjustments to be able to attend an interview, take part in the selection process or to carry out the job you are applying for, please contact rebecca.oberg@stedmundsbradford.org.uk This will enable us to make any reasonable adjustments. Any information provided will not inform any part of the recruitment and selection process.

Job Pack

Download the Bradford Birth to 19 Job Pack for more information.

Campaigns and Content Marketing Lead