Mission, Vision, Values

We put children at the heart of everything we do. This includes our vision, mission and values...

Our Vision

For every child to reach their important health, learning, and wellbeing milestones through a play-filled childhood.

Our Mission

To develop place- based, parent and child-facing offers across the United Kingdom, providing 50 low or no cost ideas for play, to children and the people who care for them.

Our Values

Our values act as the core beliefs that affect how we behave, how we work together as a team and how we deliver our mission...

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We collaborate within our team as well as with external colleagues, organisations, parents and children, creating collective impact to get the best outcomes for children.

We are inclusive, and strive to ensure that all children are involved.

We are passionate about play, generating excitement for what we do and how we do it.

We are driven in our approach to our work. Our combined knowledge ensures our experiences for children are grounded in research on how young children develop and learn.