Our Mission, Vision and Values
We put children at the heart of everything we do. This includes our vision, mission and values...
Our Vision
For every child to reach their important health, learning, and wellbeing milestones through a play-filled childhood.
Our Mission
To develop place-based, parent and child-facing offers across the United Kingdom, providing 50 low or no cost ideas for play, to children and the people who care for them.
Our Values
Our values act as the core beliefs that affect how we behave, how we work together as a team and how we deliver our mission...
We collaborate within our team as well as with external colleagues, organisations, parents and children, creating collective impact to get the best outcomes for children.
We are inclusive, and strive to ensure that all children are involved.
We are passionate about play, generating excitement for what we do and how we do it.
We are driven in our approach to our work. Our combined knowledge ensures our experiences for children are grounded in research on how young children develop and learn.
Our Manifesto
“A manifesto is a written declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party, or government.”
Our Manifesto has been created with all our 50 Things to Do Commissioning Partners and sets out what underpins the delivery of a 50 Things to Do Before You’re Five offer for all children and families, no matter where it is delivered.
Our Manifesto is grounded in four pillars; Be Playful, Ensure everyone accessing your setting/venue is welcomed, Remember the diverse nature of families and Promote low or no cost activities
Meet the Team
Christian Bunting
Chief Executive Officer
Christian’s passion for education spans a number of years in senior roles. He has led the development of Bradford Birth to 19 from its inception.
Becca Oberg
Director: Institute for the Early Years
Rebecca has worked in Early Years for over 30 years. She has held leadership roles in both the charitable and private sectors, in the UK and internationally.
Chloe Storr
50 Things to Do Before You're Five Programme Manager: North
Chloe has worked within the Early Years workforce in Bradford for the last 15 years. Chloe has experience of working in variety of different early years settings as well as leading on programme delivery. Chloe is a reflective practitioner who strives to ensure that all children and families are celebrated and given the opportunity to thrive.
Anna Mykhalchyshyna
Business Development Officer
After ten years of work as a Marketing and Sales Director in the automotive industry, Anna moved to work in education. Anna moved to the UK and joined the 50 Things to Do Team in June 2022.
Sarah Cox
Marketing and Communications Manager
Sarah’s marketing career spans over 20 years across a variety of sectors, including senior roles in legal and financial services.
Sarah is an advocate for accessible and inclusive marketing. She believes that when marketing is done right - with strategy, empathy and authenticity, it has the power to shape narratives. It becomes a voice, a story, a reflection of values – marketing that doesn’t just reach people; but connects with them.
Kitty Holland
Digital and Design Officer
Kitty has an academic and professional background in Graphic Design spanning hospitality, events and freelance projects. She's excited to bring her creative background to Bradford Birth to 19's community-focused work.
Alison Crawley
Digital Marketing and Design Officer
Ally’s marketing career spans more than 20 years, with a particular focus on the early years sector since 2012, when she led marketing for the £250 million A Better Start funding programme at the National Lottery Community Fund. She is passionate about the importance of play in early childhood and has long held an ambition to be part of the team working on the 50 Things To Do programme and is beyond thrilled that she is now part of it.
Amelia Mather
Creative Content Writer
Amelia has a background in English literature and she uses her writing abilities alongside the marketing team. Previously working as an invigilator in a secondary school and volunteering in a women’s charity group centred around refugee and asylum seekers, Amelia has a real passion for understanding what makes different communities unique.
Rachael Dennis
Engagement Officer
Rachael has been volunteering with families in local communities and beyond for over a decade. Previously a 50 Things Enthusiast, Rachael is bringing that same enthusiasm and more to her role of Project Officer.
Lisa Broadbent
Engagement Officer
Lisa has worked with children and families in Bradford for over 25 years. Lisa is passionate about giving all children the opportunity to play, learn and have fun to support their overall development. Lisa does this using low cost/no cost activities and resources and loves to get as messy as the children during play.
Nicole Towers
Partnership and Insights Officer
Nicole has worked in Early years for the past 18 years as a practitioner, teacher, supervisor in Milan and nursery manager. She has a BA honours degree, early years teacher status and postgraduate degree in early years. She has a passion for encouraging children to strive in their learning and development.
Johnny Rookes
Digital Experience and Growth Lead
Johnny has worked at the forefront of digital experience and optimisation for over 20 years for FTSE100's as well as smaller, purpose led organisations and local charities. He has a passion for using digital technology for good and is excited to be able to bring his skills to make a difference at 50 Things.