Commission Us - Bring 50 Things To Your Area
Local authorities have worked hard to embed Best Start in Life priorities, particularly around its three pillars: Integrated Family Support, High-Quality Early Education & Childcare, and Breaking the Link Between Background and Future Success.
“50 Things to Do Before You’re Five” supports local authorities to strengthen early years systems through simple, meaningful experiences that families and practitioners can build into everyday life.
Developed in Bradford and now used in 23 localities across the nation and reaching over 750,000 children, 50 Things offers a shared, place-based approach that brings together early years, health, education, culture and community partners to support children to reach their social, emotional and physical milestones.
This page showcases everything you need to get started with 50 Things To Do Before You’re Five, and will continue to grow as we add more videos, publications and evidence that shows how 50 Things can support no screen, fun activities that deliver on the BSIL priorities. Check back regularly to explore what’s here.
Resources
Briefing Papers
A number of briefing papers focusing on the key areas of early years strategies, screen time and achieving GLD targets.
Supporting Children's Development Beyond their GLD Targets
Reducing Screen Time to support early years learning environments
Experiences that Build a Strong Home Learning Environment
Case Studies
Read the story of our local impact in Bradford, plus stories from partners, other settings and families who use 50 Things To Do.
Publications
Explore evidence and impact through briefing papers and case studies sharing stories from partners, settings and families
Over 4.5 million are growing up with their lives scarred by poverty. We are seeing a persistent gap between children growing up in areas of disadvantage compared to those from affluent backgrounds. This gap exists from the moment a child is born and impacts them throughout their education, relationships and outcomes in life.
The Best Start in Life Strategy published in July 2025, set out a target for 75% of children to achieve a good level of development by 2028.